Organizations such as Spotify and the City of New York’s Transportation Department have recently found themselves defending their intentions behind collecting customer data. As firms seek to use customer insights to innovate their business models and deliver better customer experiences,...
Category: Data Management
A variety of solutions can help IT evaluate technology requests more quickly, speed up implementation times, and foster better collaboration with business units. End User Experience Management (EUEM) takes a different perspective in illuminating the use of Shadow IT – the perspective of the workforce end user. Here are three ways End User Experience Management can help enterprises shine a light on Shadow IT.
Once your data capture, data quality, data management and data delivery is managed effectively then you can start to measure and assign value to your customers. By getting to know your customers you can start to proactively engage with them and create a dialogue. If you have a mutually beneficial relationship with your customer they become your client, your regular and your brand advocate.
There’s a generalized belief that business units and departments that go out and source their own solutions to business problems are starving mainstream business IT from valuable funding. The perception is that this is being done in a shadowy and mysterious way under the moniker ‘shadow IT’.