Once your data capture, data quality, data management and data delivery is managed effectively then you can start to measure and assign value to your customers. By getting to know your customers you can start to proactively engage with them and create a dialogue. If you have a mutually beneficial relationship with your customer they become your client, your regular and your brand advocate.
Category: Data Management
There’s a generalized belief that business units and departments that go out and source their own solutions to business problems are starving mainstream business IT from valuable funding. The perception is that this is being done in a shadowy and mysterious way under the moniker ‘shadow IT’.