Category: Digital Leadership

Digital transformation

The two faces of digital transformation

Some pundits think digital transformation is yesterday’s news. Here’s why they’re wrong.

It’s fashionable among some professional technology pundits and futurists to complain “Why are CXOs are still talking about ‘digital’ and digital transformation? This is yesterday’s news.” The new shiny thing has now shifted somewhere else – digital is just part of the landscape now, right?

Unfortunately, no, that’s BS. Anyone who’s telling you this isn’t living in the real world – they’re living in an echo-chamber populated solely by other pundits.

So why isn’t this all done and wrapped up with a nice bow?

A big part of the reason is that many, many organisations are still figuring out what ‘digital’ means for them, and secondarily what digital transformation means – so they can start to make practical plans. But the answer to the former question is very context-specific, and the answer to the latter question is also multi-faceted.

Why Strategy, Not Technology, Drives Digital Transformation?

Every company in the world is looking to secure its digital future. This ‘digital transformation’ is a difficult process to master. Companies need to ask themselves whether they have what it takes to offer consumers the experiences they demand and to outperform the competition. But there is no standard checklist of changes you need to make to drive your digital transformation. Every company needs to determine where it stands and where it needs to go. But that does not mean they have to be in the dark.