Category: Digital Transformation

Does it have to be called Data Governance?

Data Governance is unfortunately not an exciting title and in no way conveys the benefits that an organisation can achieve by implementing Data Governance. In this article Nicola Askham, The Data Governance Coach, explores whether it is possible to call your Data Governance initiative by a more appealing name.

How Do You Get A Salesforce 360° View Of Mobile (Cell) Phone Activities ?

Data, Big Data, Insights all great if you have the data captured in a format and place you can use it. with CRM it is difficult enough to get users to capture all the data you want, let along telephony data. Now add the complexity of an increasingly mobile workforce. How do you best capture more data from mobile users with less effort, what are the options and barriers?