Category: Feature

Google Cloud Platform Will Do Enterprise Cloud Computing Its Own Way

Google is taking a differentiated approach to providing cloud services to the enterprise. Mindful that its primary competitors in the enterprise cloud space have already built substantial installed bases, Google will leverage made-by-Google software to add value beyond re-hosting and lift-and-shift workloads. Its Google Cloud Platform NEXT 2016(GCP NEXT) conference in San Francisco (March 23 – March 24, 2016) showcased these next-gen workloads, as early adopter customers described their use of Google-hosted applications.

Data

Partners and processes: the keys to OpenText realising its digital vision

The result of Project Blue Carbon – which OpenText trailed at its big customer conference in 2015 – is now coming to market. For customers wanting to deploy on-premise the result is Suite 16; for customers wanting to deploy hosted, it’s Cloud 16. Pretty much the whole of OpenText’s portfolio of products is being refreshed.

Unsurprisingly, OpenText is framing the arrival of its new wave of product releases in the context of a ‘digital revolution’, which is transforming organisations and industries and along the way creating new waves of information management requirements.

OpenText needs its new release wave to have a big impact. Although revenues grew by 14% in its last full financial year (to June 2015), performance over the past couple of quarters has been moribund – with revenue from software licenses, cloud services / subscriptions and consulting services all down year-on-year.

Reducing churn through cross-channel customer journey insights

dataThe cost of keeping an existing customer is in general around 10% of the cost of acquiring a new one. Reducing churn to increase client retention therefore is a major reason to optimise the customer journey. And to do so, you need a proper cross-channel view of your customer journeys.

The company in this case operates in a very competitive market, where retention is a key success factor. Therefore, they wanted to optimise the cross-channel customer journeys to make sure their customers get the experience and the service they are looking for. A special cross-channel team was in charge of establishing and maintaining this process.

Too many Chiefs and too few Injun’s?

I found this note in my Evernote after attending the MIT-CIO event. For IT professionals I recommend attending this event alternate years (not much changes year to year I think) if not for anything else but to hear Andrew McAfee, one of the more entertaining and brilliant academics I have met. Anyway among the topics for discussion was the developing relationship paradigm between Chief Information Officers and Chief Marketing Officers and the race for resources between them. One speaker commented that this is becoming an even more important relationship than the one with the CFO.