Category: Feature

The Power of Influencer Marketing in B2B

When many of us hear the term “Influencer Marketing” we immediately think of B2C examples involving celebrities on Instagram with exaggerated appendages hawking wares, but what about influencer marketing in a B2B context?  I’ve recently had the privilege of learning...

What to look out for when hiring a new CISO?

The CISO role has never been more important. The firms that fail at appointing a new CISO are those which rush and push an inexperienced techie in a poorly defined role. Positioning the role accurately in relation to the firm’s objectives around security, thinking it as a senior leadership role, and taking the time to find the right leader are the keys to long-term success.