Category: Knowledge Bank

Sophie Vu

Digital & Marketing Leadership: Vibes CMO Sophie Vu

In this episode, I interview mobile marketing expert and Vibes‘ CMO Sophie Vu. Vibes has been a critical part of the core international mobile network infrastructure for decades, but did you know they provide all kinds of interesting mobile marketing apps, platforms and tools for marketers?  Watch this episode to...

On Ring

Following on from Origins, One Ring is the next in the series of articles to describe DevOps philosophies using well known stories and focussing on the importance of shared goals and organisational alignment.

Common Sense

Artificial Intelligence – rare common sense

Last week I enjoyed the company of a room of IT leaders in Birmingham, and spoke on the subject of Practical AI. Artificial Intelligence is suddenly the topic du jour. Whether it’s sinister activities by the likes of Cambridge Analytica, or maybe-not-quite-as-sinister demonstrations of systems like Google Duplex, it’s a hot topic.

Digital

Digital and Marketing Leadership Series: Efrat Ravid, CMO ContentSquare

In this episode we dig deep into website analytics and customer journeys with digital marketing expert and ContentSquare CMO Efrat Ravid.  We explore the topics of romance in France, website habits in Germany, how to use activity-based analytics to help businesses understand exactly what content is working and effective, plus...