Category: Knowledge Bank

Three Social Login Myths Dispelled

CIOWatercooler recommends original article from: Author: Michael Tarbet Social login myths are holding businesses back from taking advantage of social login’s potential to improve customer experience. Read the article..

Good morning Mrs Brown is it the usual today? Getting to know your customer through data.

Once your data capture, data quality, data management and data delivery is managed effectively then you can start to measure and assign value to your customers. By getting to know your customers you can start to proactively engage with them and create a dialogue. If you have a mutually beneficial relationship with your customer they become your client, your regular and your brand advocate.