Category: News

Adobe aims to cross the CMO/CIO divide to spread its experience enterprise-wide

With the launch of Experience Cloud, Adobe’s looking to bring its creative and marketing technologies to all the touchpoints of a customer’s journey through the enterprise. And for that it needs to break out of its heritage space and straddle the world of the CMO and CIO. The company’s been on a journey. Firstly from purveyors […]

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IBM Cloud: the best place to get digital enterprise value from data

This week at IBM InterConnect 2017, IBM repeatedly stressed the way it wants to differentiate the IBM Cloud from competitors’ cloud platforms: through cognitive and data management services. Given the amount of time, money and people IBM’s put into transforming Watson from...