Category: News

Adobe aims to cross the CMO/CIO divide to spread its experience enterprise-wide

With the launch of Experience Cloud, Adobe’s looking to bring its creative and marketing technologies to all the touchpoints of a customer’s journey through the enterprise. And for that it needs to break out of its heritage space and straddle the world of the CMO and CIO. The company’s been on a journey. Firstly from purveyors […]

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