Category: Data Science Teams

Understanding Big Data – Are Big Data Analytics Your Friend or Enemy?

AAEAAQAAAAAAAAh7AAAAJDU3MzhmN2MxLTQ4ZTEtNDBkNy05NGEzLWJiY2I3NGMxZWJlMwThe term “Big Data” is highly reminiscent of terms like “Big Pharma”, and it has a tendency to make consumers and professionals alike a bit nervous. However, whereas Big Pharma refers to large pharmaceuticals companies with market sway and seemingly countless political lobbyists, big data simply refers to the exponentially rapid growth of large data sets and the ability to analyse them.