Category: Video Interviews

Digital Expert Interviews: Terminus Co-Founder and Account Based Marketing Expert Sangram Vajre

In this episode we dive into the strategies, tactics and digital technologies involved with account based marketing (ABM) – one of the hottest trends in marketing. We learn how ABM evolved, how it is different from traditional marketing, plus the impact it is having on sales and customers’ experiences today....

Robin Matlock

Digital Expert Interviews: VMware’s CMO Robin Matlock

In this series we have spoken with a lot of different experts on the impact of digital transformation on enterprises and industries – usually from a backend IT system perspective. In this episode, however, we dig deep into the impact of digital transformation on marketing and customer experience with VMware’s Chief...