Digital Expert Series / Feature / Knowledge Bank / Video Interviews
· by Kevin Benedict · 11 Apr, 2018
In this episode we dive into the strategies, tactics and digital technologies involved with account based marketing (ABM) – one of the hottest trends in marketing. We learn how ABM evolved, how it is different from traditional marketing, plus the impact it is having on sales and customers’ experiences today....
Business Intelligence / Digital Expert Series / Knowledge Bank
· by Kevin Benedict · 29 Mar, 2018
Have you ever considered photographing cars in parking lots from space, and then counting them to achieve a competitive advantage? In this interview, John Han explains why companies pay Orbital Insight to do just that every day using satellites. This is just the tip of the iceberg into the next...
Chief Digital Officer WaterCooler / Digital Expert Series / Digital Transformation / Knowledge Bank
· by Kevin Benedict · 27 Mar, 2018
In this series we have spoken with a lot of different experts on the impact of digital transformation on enterprises and industries – usually from a backend IT system perspective. In this episode, however, we dig deep into the impact of digital transformation on marketing and customer experience with VMware’s Chief...
CIO Interviews / Feature / The IT Leadership Series / Video Interviews
· by Andrew Pryor · 16 Mar, 2018
In this interview, we dig deep into Christine Ashton’s insights on digital transformation, AI, automation and the economic case for running ERPs in the cloud, plus what it takes to win in a fast changing technology environment.
