Category: Digital & Marketing Leadership

Kevin Cochrane

Deep Dive into Digital Transformation in Marketing with SAP’s CMO of Customer Experience, Kevin Cochrane

I am excited to share my interview with Kevin Cochrane, SAP’s CMO of Customer Experience. SAP, as one of the largest global technology companies, has been in the midst of an impressive level of digital transformation in sales, marketing and customer experiences. They have been deeply involved in supporting GDPR...

Digital & Marketing Leadership: Jackie Palmer, Global VP, Strategy and Solution Management, SAP Hybris

In this episode we discuss marketing strategies and SAP Hybris with Jackie Palmer, Global VP, Strategy and Solution Management at SAP.  If you are not familiar with SAP Hybris, it is SAP’s platform for customer engagement and commerce.  SAP Hybris covers five distinct areas: marketing, sales automation, customer service, commerce/e-commerce and customer...