In this episode, we take a deep dive into ABM strategies and trends and the technology stacks that support them with Jessica Fewless, VP of Marketing and ABM Strategy at Demandbase. We learn about the increasing impact of data used...
In this interview, Coupa Software’s CMO, Chandar Pattabhiram, shares his insights on marketing strategies, frameworks and tactics, and then his views on marketing trends in this thought-provoking interview.
In this interview, we dig deep into the challenges of managing the complex marketing and content strategy of an organization as big and diverse as HPE. We explore changing content requirements and volume as a result of personalization and contextual...
In this interview, we get an inside look at the complexity of managing thousands of pieces of content in a fast moving technology firm like SAP. We discuss content production, strategies, management, distribution and publishing. If you are in a...
