In this interview with Verint’s sales enablement expert Kevin Strange, we dig deep into the latest tactics, strategies and technologies for sales and channel enablement in large companies. We talk about best practices and the challenges of developing a world-class...
In this interview with SAP’s Jackie Palmer, Global VP, Strategy and Solutions Management, we discuss the strategy for SAP’s Marketing Cloud, the role of artificial intelligence in sales and marketing, its impact on businesses and future trends.
In this interview we take a deep dive into the evolution of content marketing in high tech. We walk through the process of how, Micron, a 40-year-old technology company, evolves its marketing strategies and tactics. We explore the value of...
In this episode, we take a deep dive into ABM strategies and trends and the technology stacks that support them with Jessica Fewless, VP of Marketing and ABM Strategy at Demandbase. We learn about the increasing impact of data used...
