In this interview we take a deep dive into the evolution of content marketing in high tech. We walk through the process of how, Micron, a 40-year-old technology company, evolves its marketing strategies and tactics. We explore the value of...
In this episode, we take a deep dive into ABM strategies and trends and the technology stacks that support them with Jessica Fewless, VP of Marketing and ABM Strategy at Demandbase. We learn about the increasing impact of data used...
In this interview, Coupa Software’s CMO, Chandar Pattabhiram, shares his insights on marketing strategies, frameworks and tactics, and then his views on marketing trends in this thought-provoking interview.
In this interview, we dig deep into the challenges of managing the complex marketing and content strategy of an organization as big and diverse as HPE. We explore changing content requirements and volume as a result of personalization and contextual...
