Category: Technology

6 Tips for Integrating Business Intelligence Solutions with Your CRM


In the age of Big Data, companies are pushing to collect and analyze as many data sources as possible so they can enrich the customer experience and drive sales. One way to gather rich data is by integrating Customer Relationship Management (CRM) tools with business intelligence (BI) platforms. CRM provides companies with customer-centric data that directly relates to satisfaction, engagement, and experience metrics – while BI can add an additional layer to present this data in a meaningful and actionable way.

Why Containers and Microservices are so important: Part 1

You know when you get that feeling that you have experienced the same situation in the past. You can’t put your finger on it but you know you have been here before. Well that is how I feel when I think about the emerging world of containers and microservices. I actually think this feeling of déjà vu is a good thing — containers and microservices are beginning to see the glimmers of the commercialization of a service oriented approach to computing.


How to Choose the Right Content Management System for Your Business

When selecting a CMS solution, it’s first wise to detail what problems your organization has currently, and how a CMS can assist. Look at it from an operational efficiency and customer experience perspective, instead of solely an IT or management perspective. If for example IT recommends a solution mainly because it’s easy to work with, be sure the CMS is full featured and will allow your team to be more efficient and offer your website visitors an amazing experience.

Perhaps your remote sales teams struggle with pulling on-demand resources to help close deals. Then you need a cloud-based CMS where documents are properly organized and accessible. The key is to have a roadmap around what the CMS can and should do for the organization in the short term, and the longer-term goals.