User Experience Design – a key to Digital Transformation

Digital Transformation is moving any company into the future. Well, this statement is true for Disney, Nestle, Apple, Amazon and other leaders as they focused mostly on the customer/user experience.
 
Digital Transformation is in almost every c-level magazine, blog and whitepaper and executives do not want someone comes in and disrupt their business.
 
If you want to reap the rewards of the digital revolution, a smooth, easy and positive user experience is vital.
 
People may not be getting technically proficient, but they have become more comfortable using their smartphones to download music, find the nearest movie theatre or pay for purchases. This raises the bar for user experience.
 
Today organizations are adopting MobilityAnalytics, and the Internet of Things for Digital. However, solutions, which are not intuitive, responsive and social, does not have a place in the customer’s list. So it becomes appropriate for companies to get into the user experience space.
 
A UX design can supercharge productivity, add immense value to customer interactions, and help employees love their jobs.
 
It is extremely important to do an accurate analysis of users, their needs by conducting surveys, workshops to design the UX.
 
Here are six major criteria for UX design:
  • Easy to find: How easy it is to find a site or application
  • Ease of use: How easy it is to use the site or application, how easy to learn
  • Easy to access: How easy it is to access the site or application, easy to understand, easy to reach
  • Usefulness: How useful the features and functions are and they meet my needs
  • Elements of desirability: Will make users like the product’s looks and feel and visual appeal
  • Credibility: How much users trust the site or application, creating the overall brand experience
 
Overall UX design should have short navigation steps so users require very few clicks to get the information they want. It should be based on responsive web designs so application maintain full functionality, usability and appeal on different browsers and screens from desktop to laptops to tablets to smartphones.
 
Once you have applied these criteria it is also important to measure the results, for future course correction. One initial KPI is user adoption rates, which should be higher than 60%.
 
The great user interface makes the experience better, transactions easier, decision making simple and cuts down the operational costs. 
 
It is the deciding factor for keeping/loosing or successfully engaging a customer.

Sandeep Raut

7th Rank in Global Top 100 Digital Transformation Influencers Delivered speech at India Analytics & Big Data Summit at Bangalore on "How Machine Learning is helping in Digital Transformation" on 4th Feb 2016 Delivered Thought Leadership speech at Unicom - India Analytics & Big Data Summit on "Big Data Analytics disrupting industry" Delivered speech at IIT Mumbai on "Analysing Big data for disruptive innovation" Delivered a keynote speech at Rizvi College of Engineering on "Fraud Detection & Prevention using Analytics" • Director for Digital Transformation in Syntel. • Has more than 29 years of IT Services / Consulting / Off-shoring experience • Over 18 years in Business Intelligence space. • Had helped organizations in establishing the BI-Analytics Services CoEs. • Had spearheaded several marquee accounts and was significantly instrumental in building new business for the practice as well. • Had successfully initiated, mentored & deployed various strategic consulting services & solutions like Digital Transformation, BI Strategy Planning, BI Offshorization, BI Development/Deployment, Campaign Management, Inventory Optimization which resulted into multi-million dollar business. • Had developed & managed Customer relations with Global players across USA, UK & Asia Pacific. Specialties: Digital Transformation, BI & Big Data Analytics Banking and Financial Services, Healthcare LifeSciences, Insurance, Retail Manufacturing - Supply Chain Management

Have Your Say: