What ‘Doing Digital’ Really Means, in One Simple Map

Neil Ward-Dutton

I'm passionate about helping organisations get real business benefits from the investments they want to make in IT. I love technology, and I've seen it used to amazing effect - but I hate waste, and I've seen so many organisations waste their investments. Over the past 10 years as the Research Director at MWD Advisors I've gained invaluable experience working with clients across many industries, learning about what works and where people come unstuck in trying to drive business change with technology. I've advised on technology strategy and business change management across Europe, and presented at dozens of conferences on these topics around the world.

1 Response

  1. Appreciating that this is somewhat old now, but I think it is missing one thing. The WHY.

    To what end are these 4 groups all looking at doing digital?
    Who are the people that will benefit from the efficiencies of coordinated responses?

    It is clear to me that it is the consumer of the provided product [that the organisation produces] that benefits and the common goal is to improve the consumers lot, and retain our attract more of them. Though it may be true that each group may not fully understand that they each SHARE the goal

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