What ‘Doing Digital’ Really Means, in One Simple Map

1 Response

  1. Appreciating that this is somewhat old now, but I think it is missing one thing. The WHY.

    To what end are these 4 groups all looking at doing digital?
    Who are the people that will benefit from the efficiencies of coordinated responses?

    It is clear to me that it is the consumer of the provided product [that the organisation produces] that benefits and the common goal is to improve the consumers lot, and retain our attract more of them. Though it may be true that each group may not fully understand that they each SHARE the goal

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