What’s your social collaboration raison d’être?

Angela Ashenden

I lead the Collaboration programme at MWD Advisors, a UK-based technology and industry research and advisory firm, where I specialise in Social Collaboration technologies and practices. As well as tracking market trends, my research focuses particularly on the practicalities of achieving success with social collaboration deployments, and I have built up a great portfolio of case study research to support my advice to clients around strategy and best practice. I regularly present at conferences and seminars on Collaboration technology and market trends and adoption best practice, as well as writing for various media and trade publications. I've been quoted and/or had articles published in AIIM, CIO UK, Computer Weekly, CMSWire, ebizQ, Huffington Post, Information Age, Information Week, InsideOut, IT-Director.com, Our Social Times, PCPro, simply-communicate and The Times Raconteur. At the moment I'm helping MWD put together a fantastic event focused on the practicalities of delivering business value from social collaboration: Making Social Collaboration Work (October 15th in London, UK): see http://www.socialcollaborationevent.com

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