Why Culture change is essential for Digital Transformation

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change-sameGone are the days, when companies used to decide strategy and then execute it for next five years as planned.

Today company’s life on Fortune 500 or S&P 500 is just 15 years. Digital businesses like Uber, Airbnb did not exist before 2008 but now they are multi-billion dollar poster children for digital disruption.

Today due to digital, every business has to change how to operate, interact with their customers every day. Long term strategies are no longer valid or sustainable and change is constant feature.

Culture is a key determinant of this successful digital transformation. We can change our technologies, our infrastructure, and our processes. But without addressing the human element, lasting change will not happen. Culture is the operating system of the organization. It is like air, it is there but you can’t see it.

It’s important for leaders to understand the business’s current culture to map the right solution and timeline that will work for that business. No two organizational cultures are the same. Executives underestimate the importance of culture in an era of digital.  Most cultures are risk averse at a time, when taking risks is the most direct path to innovation.

But we have to remember that without the involvement, cooperation and feedback of the workforce, any digital transformation will struggle to maintain momentum.

Building an organizational culture for a successful adoption of digital technologies like IoT, Big Data Analytics, Mobility requires everyone in the organization, from leaders to front-line employees, to be prepared to work in an open and transparent way. It’s hard for an organization to undergo digital transformation if the culture is one built around silos. In cases like these, cultural change would need to be addressed before the transformation process could begin

Culture leads the adoption of technology. The ability to innovate depends on the impatience of the organizational culture. Organizations have to build the culture and community, making the time for people to share experiences, test and learn what works, brainstorm and collaborate.

It takes time to develop a digital culture; the sooner a company acts, the more quickly it will be in a position to compete in this fast-paced, digitized, multichannel world.

Southwest Airlines, in operation for more than 40 years, brought in culture change and empowered employees to go Digital and help customers.

Imagine how GE, which is more than 130 years old and operating in more than 175 countries now, has a quest for cultural change to be leader in Digital and Industrial Internet of Things.

Coca Cola has reinvented itself with culture change by focusing on digital natives while offering more than 100 flavored drinks.

For Digital Transformation Culture is top most enabler. Without people, tools won’t make any difference!!

Sandeep Raut

7th Rank in Global Top 100 Digital Transformation Influencers Delivered speech at India Analytics & Big Data Summit at Bangalore on "How Machine Learning is helping in Digital Transformation" on 4th Feb 2016 Delivered Thought Leadership speech at Unicom - India Analytics & Big Data Summit on "Big Data Analytics disrupting industry" Delivered speech at IIT Mumbai on "Analysing Big data for disruptive innovation" Delivered a keynote speech at Rizvi College of Engineering on "Fraud Detection & Prevention using Analytics" • Director for Digital Transformation in Syntel. • Has more than 29 years of IT Services / Consulting / Off-shoring experience • Over 18 years in Business Intelligence space. • Had helped organizations in establishing the BI-Analytics Services CoEs. • Had spearheaded several marquee accounts and was significantly instrumental in building new business for the practice as well. • Had successfully initiated, mentored & deployed various strategic consulting services & solutions like Digital Transformation, BI Strategy Planning, BI Offshorization, BI Development/Deployment, Campaign Management, Inventory Optimization which resulted into multi-million dollar business. • Had developed & managed Customer relations with Global players across USA, UK & Asia Pacific. Specialties: Digital Transformation, BI & Big Data Analytics Banking and Financial Services, Healthcare LifeSciences, Insurance, Retail Manufacturing - Supply Chain Management

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