Why Strategy, Not Technology, Drives Digital Transformation?

AAEAAQAAAAAAAAXyAAAAJDZkMzk4ZDdkLWQ2YWUtNDkzOS04ZGIxLTQzZWM2NTZlZTM5ZAEvery company in the world is looking to secure its digital future. This ‘digital transformation’ is a difficult process to master. Companies need to ask themselves whether they have what it takes to offer consumers the experiences they demand and to outperform the competition. But there is no standard checklist of changes you need to make to drive your digital transformation. Every company needs to determine where it stands and where it needs to go. But that does not mean they have to be in the dark.

We all know our world is digitalizing at an amazing pace. There are more and more persons and devices connecting every second, dramatically changing the way we interact. It also changes our behavior as consumers, because we know that there is always some other company or party offering a similar product or service. We can compare prices and offers, read what others have to say and use many other sources to make the choice we think is right.

Consumers in control

As consumers, we realize we are more in control than ever before. But at the same time, we are confronted with a choice overload. Having many alternatives is nice, but how can we determine the best option? Interesting enough, that answer is to be given by companies. It is up to them to prove they are the best option. To prove that they are doing their utmost to give you the best possible experience.


For companies, ‘relevance’ is the magic word. The key to outperform the competition is offering the most relevant experience for your customer. But how can you make sure that you are present with the right message at the right time and place? Therefore, you have to get to grips with the entire customer journey. As a company you really have to get to know your customer on an individual level and use those insights to create a long-term relationship. Everything you do as a company has to be in the interest of the customer.


This customer-centricity relies on the quality and availability of customer and touch point data. As a company you have to be able to collect and make sense of customer data to create sustainable success. When it comes to data, many companies immediately think of deploying data science and technology. Of course this is very important, but once you know how to collect and process data, you still have to be able to seize the opportunities you get to really optimize customer experiences. Therefore, behavioral science is equally as important if you really want to offer your customers the relevance they demand.


Mastering customer-centricity through high-quality data process management means aligning the right people, processes and platforms. Everyone within the organization needs to be on board. Of course some people more than others, but customer-centricity should not only be a marketing mindset. If there is no commitment from the entire organization, you will never fully complete your digital transformation.

Free webinar

So how do you drive your digital transformation as a company? How do you create the right circumstances for adopting a customer-centric culture? Of course these questions can only be answered specifically for each company, depending on the maturity level in terms of data process management and mentality. However when it comes to defining the right approach, there is a strategy to follow to guide your company’s digital transformation.

To learn more, we have organized a FREE WEBINAR called HOW TO DRIVE YOUR DIGITAL TRANSFORMATION & OUTPERFORM COMPETITION? In this Digital Transformation webinar, Ronald van Loon will:

  • Discuss several case studies
  • Elaborate on the challenges
  • Define the impact for organizations and professionals responsible for digital transformation
  • Show how a new holistic approach solves these challenges
  • Discuss the results for organizations



Please feel free to join my Linkedin Group to stay always up to date on DIGITAL TRANSFORMATION & BIG DATA SUCCESS STORIES

Ronald van Loon

Helping Data Driven Companies Generating Business Value. Ronald has been recognized as one of the TOP 10 GLOBAL BIG DATA, DATA SCIENCE, BUSINESS INTELLIGENCE INFLUENCERS BY ONALYTICA, DATA SCIENCE CENTRAL, KLOUT, MAPTIVE AND PREDICTIVE ANALYTICS TOP 10 INFLUENCERS BY DATACONOMY, is author for leading Big Data sites like DATAFLOQ, DATA SCIENCE CENTRAL and public speaker at leading Big Data, Data Science and Internet of Things events. Recent keynotes: -Happy Customer event, Belgium -Big Data Week, London -Exchange Summit, Barcelona -Big Data Expo, Utrecht -B2B Goes Social, Nyenrode University, Netherlands -Several in company inspiration key notes Do You Have a Compelling Data Science, Big Data (Analytics) or IoT Message and You Want to Co-Author with me or want me to share your articles? ➨➨Just drop me a note via LinkedIn Want to stay up to date with latest Awesome Big Data, Data Science & Business Intelligence case stories, insights & tips? ➨➨FEEL FREE TO CONNECT ON LINKEDIN (you can use my ronald.vanloon@adversitement.com email if required) ➨➨JOIN LINKEDIN GROUP “Awesome Ways Big Data Is Used To Improve Our World” http://ow.ly/GXoYi ➨➨FOLLOW PUBLICATIONS BY RSS: www.ronaldvanloon.com/feed Examples how we help companies ✓ Improve quantity & quality of B2B leads by a data driven Social Media Thought Leadership approach ✓ Improve Customer Experience: provide quantifiable insights & actions in the online & offline Customer Journey ✓ Decrease IT cost & centralize web data​: stream web data to your Data Warehouse ✓ Reduce your churn & increase upsell: predict your customers next action ✓ Manage Data Governance Interested in one of our 100 success stories from top European retail, telco, finance, travel, media & entertainment, manufacturing, energy or service companies? Please feel free to connect with me on LinkedIn (LinkedIn Open Networker/LION) ✉ ronald.vanloon@adversitement.com Twitter @Ronald_vanLoon ☏ +31 (0) 20 7600 700

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